The Brand

SwimCurvy is a suttle yet genuine brand.
The name relates to its friendly, confident attitude. Passion for individuality and self love. The brand values collaboration and the individuality of each consumer. Swimcurvy wants to promote and sell awareness to people who body shame others but most importantly the consumers and that it is ok to be big and beautiful. They want to educate people without preaching their values, instead informing consumers in a fun, friendly and engaging way.
The promotional platform concept with engaging content is intended to create a meaningful connection between the brand and its consumer. The brand sold on Swimcurvy  are special, unique and helps others, they deserve to have their stories told.
Pashelle Smith the model who was used in the branding process to develop and realise the SwimCurvy brand in all facets, and the overall value it provides the consumer. The model has also helped to provide potential opportunities for SwimCurvy to expand in the future.